///Variables\\\ CGaPE (Likert Scale from 1 to 7 [degree of agreement/disagreement] with scenario in which unsatisfying online order was received and "Customer Guild and Positive Experience" = "Customer placed order for wrong item by accident but order processing experience was positive" and is now asked how likely it is that participant will return order to seller and will revisit online merchant to place another order) CGaNE ((Likert Scale from 1 to 7 [degree of agreement/disagreement] with scenario in which unsatisfying online order was received and "Customer Guild and Negative Experience" = "Customer placed order for wrong item by accident and order processing experience was negative" and is now asked how likely it is that participant will return order to seller and will revisit online merchant to place another order)) MGaPE (CGaNE ((Likert Scale from 1 to 7 [degree of agreement/disagreement] with scenario in which unsatisfying online order was received and "Merchant Guild and Positive Experience" = "Merchant shipped wrong item by accident but order processing experience was positive" and buyer is now asked how likely it is that participant will return order to seller and will revisit online merchant to place another order))) MGaNE (Likert Scale from 1 to 7 [degree of agreement/disagreement] with scenario in which unsatisfying online order was received and "Merchant Guild and Positive Experience" = "Merchant shipped wrong item by accident and order processing experience was negative" and buyer is now asked how likely it is that participant will return order to seller and will revisit online merchant to place another order) MaxReasons_1 (MaxDiff Scaling - Question 1 out of 8 with 8 possible seller measures to reduce return rate, participant has to choose the best and worst option likewise) MaxReasons_2 (MaxDiff Scaling - Question 2 out of 8 with 8 possible seller measures to reduce return rate, participant has to choose the best and worst option likewise) MaxReasons_3 MaxReasons_2 (MaxDiff Scaling - Question 3 out of 8 with 8 possible seller measures to reduce return rate, participant has to choose the best and worst option likewise) MaxReasons_4 MaxReasons_2 (MaxDiff Scaling - Question 4 out of 8 with 8 possible seller measures to reduce return rate, participant has to choose the best and worst option likewise) MaxReasons_5 MaxReasons_2 (MaxDiff Scaling - Question 5 out of 8 with 8 possible seller measures to reduce return rate, participant has to choose the best and worst option likewise) MaxReasons_6 MaxReasons_2 (MaxDiff Scaling - Question 6 out of 8 with 8 possible seller measures to reduce return rate, participant has to choose the best and worst option likewise) MaxReasons_7 MaxReasons_2 (MaxDiff Scaling - Question 7 out of 8 with 8 possible seller measures to reduce return rate, participant has to choose the best and worst option likewise) MaxReasons_8 MaxReasons_2 (MaxDiff Scaling - Question 8 out of 8 with 8 possible seller measures to reduce return rate, participant has to choose the best and worst option likewise) ShopFreq (Frequency of online shopping and placing orders e.g. monthly, annualy, never...) ReturnFreq (Frequency of returning received online orders e.g. monthly, annualy, never...) Measures (Subjective opinions of participants how to reduce return rate for online orders [free text entry]) OpenReturn (Subjective experience report of participants about [free text entry]) LayRationalism (Likert Scale from 1 to 6 [degree of agreement/disagreement] with 6 fictional scenarios about decision making either the rational way or trust own feelings instead of thinking about it properly) GuiltPron (Likert Scale from 1 to 5 [degree of agreement/disagreement] with 5 fictional scenarios about feeling guilty for commiting crimes and/or breaking the rules) ReturnOrientation (Likert Scale from 1 to 7 [degree of agreement/disagreement] with 7 fictional scenarios about returning shipped order back to seller and subjective, emotional situation) Age Gender (male, female, diverse, none of these) Education Income